Expertise

My consultancy is built on a 14-year career in brand and partnerships, most notably leading tech, sport and innovation campaigns and partnerships in-house for GREAT, the UK Government's international marketing campaign.

I’ve built partnerships with the likes of Revolut, the BBC and the Premier League, and generated over £30M in partnership value in kind in a single year.

I work end to end, setting the strategy, opening the doors, selling and negotiating with partners, bringing them on board, and co-creating what launches. 

Here is a snapshot of the campaigns that built that expertise and what I now bring to my clients:

STRATEGIC PARTNERSHIPS · POSITIONING & NARRATIVE · ECOSYSTEM BUILDING · OUTREACH & DEAL-MAKING · CORPORATE SPONSORSHIPS · NEW-MARKET ENTRY · RIGHTS & IP NEGOTIATION · BRAND & CONTENT PARTNERSHIPS · GLOBAL EVENTS

Unicorn Kingdom in Silicon Valley

Led the launch of the UK's 'Unicorn Kingdom' pop-up embassy and campaign in Silicon Valley, promoting its $1T tech sector to US investors and entrepreneurs with billboards, Stephen Fry–narrated films and a TechCrunch partnership.

MARKET ENTRY · MEDIA SPONSORSHIP · INVESTOR AUDIENCES · GLOBAL EVENTS · AI · FINTECH

Summer of Sport - Heathrow AR experience

Co-created an augmented-reality summer of sport experience at Heathrow Airport with the Premier League, The Championships, Wimbledon and the ICC Cricket World Cup 2019, letting millions of international travellers step into iconic British venues and lift the trophies.

SPORT × TECH · MULTI-BRAND CAMPAIGN · EXPERIENTIAL AR

BBC StoryWorks Digital Documentary Series

Led six episodes and an accompanying article for a digital documentary series in partnership with BBC StoryWorks and leading British brands in innovation, sustainability and fashion.

CONTENT PARTNERSHIPS · BRAND STORYTELLING · GLOBAL DISTRIBUTION · RIGHTS & IP NEGOTIATION · SUSTAINABILITY

HM The Queen’s Platinum Jubilee, British Embassy Paris

Delivered global partnerships and a content toolkit for HM The Queen's Platinum Jubilee celebrations. Included negotiating the image rights to display David Bailey's portrait outside the British Embassy in Paris, and partnering with experiential studio Bompas & Parr on a bespoke installation for the celebrations across France, the US and China.

GLOBAL PARTNERSHIPS · RIGHTS & IP NEGOTIATION · EXPERIENTIAL ACTIVATIONS · GLOBAL EVENTS

High-profile Sponsorships, Sports & Innovation

Led global activations of the UK's partnerships with two of the world sailing's biggest names, Sir Ben Ainslie's INEOS Team UK challenge for the 36th America's Cup, and the Clipper Round the World Yacht Race.

CORPORATE SPONSORSHIP · SPORT × TECH PARTNERSHIPS · GLOBAL EVENTS