Your next growth opportunity is waiting in your partnerships.
I work with ambitious, scaling tech companies to build the partnership infrastructure your business grows on.
Before I started helping companies do this, I did it myself
IN PARTNERSHIP VALUE£30M+
MARKETS REACHED160+
HIGH-IMPACT PARTNERSHIPS BUILT100+
THE PROBLEMThe relationships exist and the ambition is there. What is missing is the infrastructure that helps you build faster, enter new markets and reach audiences that are hard or expensive to reach alone.
Most scaling companies are sitting on untapped partnership value.
WORK WITH KATIEGrow faster, reach further & build a system that keeps working.
Turn activity into real commercial results
Every partnership tied to a strategic role and a measurable result so you know what is working and where to double down.
Create distribution you don't pay for
New audiences, markets and channels opened through the right partners, reducing reliance on sales teams and paid acquisition.
Strengthen your brand & reputation
Your brand gains trust and credibility through the right partnerships, making every sales conversation and new partnership easier to land.
Build a system that compounds
A structure, a toolkit and a measurement framework that gets more valuable with every partnership you activate.
SERVICESWays to work together
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A one-month deep dive into your partnerships. You walk away with a clear picture of where the commercial opportunities are and a prioritised roadmap to go after them fast.
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Senior partnerships leadership embedded in your business to drive the strategy, activate the right partners and build the commercial infrastructure your growth depends on. Without the full-time hire.
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A senior brand and partnerships leader in your corner every month as you execute and grow. Strategic input, honest challenge and clear priorities so the system keeps getting more valuable as you scale.
Meet Katie Webbe
I have been told my superpower is seeing the story that connects everything and then making other people want to be part of it. I think that is why I was always naturally drawn to brand and partnerships.
I spent almost a decade doing that for the UK Government across 160 markets, selling UK tech and culture to the world. This included generating £30m partnership value in a single year and creating a fake Unicorn Kingdom embassy for VCs in Silicon Valley that got almost $500bn of AUM in one room.
Along the way I built hundreds of high-impact partnerships with the likes of the BBC, Burberry, Premier League, Wimbledon, Revolut and DeepMind.
And the most important thing I learnt was that every partnership needs to amplify a measurable outcome for the wider organisation.
Now I work with ambitious scaling tech companies to do exactly that. I am based in Barcelona and working globally.
THE PARTNERSHIP PLAYBOOKThe real work behind partnerships that grow your business
The Partnership Playbook is where I unpack the difference between partnership activity and partnership strategy including the insights, lessons and frameworks that make partnerships actually work.